Microsoft partners with SAP as the first global cloud provider to launch Project Embrace

When Microsoft and SAP joined forces in 2017, it was aligned with a common goal: to provide enterprise customers with a clear roadmap to drive more business innovation in the cloud. It’s the same principle we called upon last year, when Microsoft teamed up with SAP and Adobe to launch the Open Data Initiative, which empowers companies to unlock more value from their most valuable asset, which is data.

Today, Microsoft and SAP are announcing a new effort that was built with the customer in mind. Microsoft will be the first global cloud provider to join SAP’s new Embrace program.

Project Embrace provides customers with an aligned pathway to the Intelligent Enterprise

Project Embrace is SAP’s collaboration with public cloud providers and Global Strategic Service Partners to simplify and accelerate a customer’s journey to the cloud. Through a combination of market-approved journeys, reference architectures, select service partners, and the power of the Microsoft Azure cloud, customers will be able to accelerate their digital transformation.

Embrace will help customers better manage refactoring and ongoing support costs, access the latest innovations, and improve the performance of SAP applications by leveraging Microsoft and SAP’s unified blueprint running S/4HANA on Microsoft Azure.

Microsoft joins forces with SAP to accelerate customers’ journey to S/4HANA on Azure

Microsoft has been working with SAP on Project Embrace for more than a year to deliver a joint roadmap with specific integrated reference architecture to run SAP S4/HANA on Microsoft Azure. The collaboration will provide customers with prescriptive guidance that facilitates a move from their current on-premise production landscapes to a digital enterprise in the cloud.

Working hand-in-hand with SAP to make Project Embrace a success, Microsoft is developing an integrated, end-to-end process across product engineering, sales, marketing and support teams. As part of this effort, Microsoft and SAP are also aligning their joint Partner Ecosystem, as well as collaborating closely with the SAP Max Attention team to provide a more seamless customer support experience.

Microsoft and SAP work together to drive success for their joint customers

Microsoft’s unique position as the first global cloud provider to support Project Embrace speaks to its long history of partnership and co-innovation with SAP, a focus on joint customer success, and Microsoft’s strength in the enterprise market.

Microsoft and SAP’s mutual customers have been asking for an offering like Embrace. Cemex, a global leader in the building materials industry, sees the enormous opportunity Embrace delivers, as Carlos Mantilla, the company’s Senior Director of Worldwide IT Enterprise Architecture told us:

“We at CEMEX are excited to further explore Project Embrace with SAP and Microsoft! We believe it will assist us in accelerating our, already in-progress, Digital Transformation and Journey to S4/HANA in the Azure Hyperscale cloud.”

This is a true example of partnership—the power of Microsoft, the power of SAP and a trusted relationship coming together to provide the best cloud experience for customers.


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