Fall is officially here! And with the changing leaves and cool temps comes our biggest season for events here at Microsoft New England.
Here are three not to miss this week:
1) Understand Your Customer Buying Journey with Big Data
Wednesday, September 24, 6:00pm-8:30pm
Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, Ads and turn them into new insights that drive customer acquisition and retention.
This talk will highlight and showcase how leading edge companies are leveraging big data to:
- Combine customer interaction data to understand customer buying journey
- Understand high-value customer behavior beyond profile segmentation
- Identify the most common path to customer churn
- Perform market basket analysis to help with cross-sell and up-sell
Director of Product Management
Matt has been working in the enterprise infrastructure software space for 15 years in various capacities, including product management, sales engineering, sales leadership and strategic alliances. An early employee of Big Data pioneer Datameer, Matt is currently focused on driving the strategic direction and technology strategy for Datameer’s flagship Big Data analytics product. Previously, Matt built the sales engineering organization at Datameer, managed strategic partnerships at Oracle & BEA Systems in the US an Europe, and drove sales of business rules management software at ILOG (now IBM). Matt holds a BS in Computer Science from the University of Virginia.
2) Boston Social Media Breakfast: Measuring Marketing – The Once and Future Key for Success
Friday, September 26, 8:15am – 10:30am
Twitter: #SMB36 | @SMBBoston
SMB36 will focus on the future of measuring marketing as the onslaught of digital marketing and social engagement to drive brand engagement, market penetration and sales has fundamentally changed the marketing landscape.
However, how do you effectively manage and measure the marketing programs against the multitude of different platforms, campaigns and key audience needs? During our next breakfast, we’ll discuss and discover how to align business KPIs against marketing initiatives and effectively monitor, measure and benchmark communications programs.
Join this session to hear marketing experience leaders share their perspectives
with the SMB community.
- Christine Perkett, Founder and CEO, SeeDepth Inc.
- Chris Penn, VP of Marketing Technology, SHIFT Communications
- Christen Gentile, Marketing Communications Manager, Globalscape
- Tom Webster, Vice President of Strategy, Edison Research
Social Media Breakfast 36 is sponsored by SeeDepth Inc. the comprehensive, easy-to-use PR Analytics platform to measure and prove the value of all PR campaigns and their results.
3) Primary Care Progress 3rd Annual Gregg Stracks Leadership Summit
Saturday, September 27 – Sunday, September 28, 8:00am-8:00pm
Primary Care Progress (PCP) is a 501 (c) 3 nonprofit organization dedicated to rebuilding the primary care workforce so that all Americans have access to patient-centered, team-based, comprehensive primary care. We are recruiting a new generation of interprofessional primary care trainees and reshaping how they are educated to ensure they have both the clinical and leadership skills necessary for a future in a revitalized version of primary care. Our network, including 39 chapters at health care training institutions across the country, has engaged over 3,200 primary care providers, educators and trainees, focused on promoting primary care and improving health professional education to keep pace with the evolving needs of patients and a changing health care system.
While many organizations aim to expand the capacity of our health care system, PCP employs a high-impact, grassroots strategy aimed at rebuilding a pipeline of primary care providers and leaders and introducing them to innovations in care delivery, including technological advancements.
2014 Gregg Stracks Leadership Summit is PCP’s most intensive leadership development initiative. The 2014 Summit will convene a team of coaches, change-management experts, and practicing primary care clinicians to provide trainees with a set of leadership skills to add to their growing clinical competencies. The intensive, two-day training will convene 75 PCP chapter leaders from across the country to develop local campaigns promoting primary care and advancing innovation in care delivery and provider training. Summit participants will include medical, nursing, physician assistant and pharmacy students along with residents and select faculty. Interactive, in-depth workshops will include:
- Public narrative – utilizing strategic storytelling to build new teams and recruit leaders;
- Relationship building– developing a greater understanding of others’ motivations in order to create strong, interdependent relationships based around commitment and action;
- Strategy – creating goal-oriented campaigns built upon strategic assessments of resources, local opportunities, and the interests of critical stakeholders;
- Tactical action – leveraging resources and interests to achieve a primary goal and plant the seeds for subsequent change;
- Communicating for change – effective interpersonal communication to harness a variety of media and technology to reshape stakeholder perceptions of primary care.
SAVE THE DATE! October 1st is our next Conversation on Civic Technology focusing on Education & Data. The event is free; register here: http://www.eventbrite.com/e/a-conversation-on-civic-technology-tickets-12825384069
Tags: Analytics Week, Big Data, Boston Social Media Breakfast, cambridge, Chris Penn, Christen Gentile, Christine Perkett, Edison Research, Events, Globalscape, Gregg Stracks Leadership Summit, heathcare, marketing, Matt Schumpert, microsoft, Microsoft New England, nonprofit, Primary Care Progress, SeeDepth Inc., SHIFT Communications, social media, Social Media Marketing, Tom Webster