August 2012

The Store is Coming, the store is coming… the store is HERE!

 

The Microsoft Store Boston

Have you ever seen a Microsoft store? Did you know there was even such a thing? No? Well, you aren’t alone.  It’s a relatively new venture for MSFT and the mystery ends today now that the 23rd Microsoft Store officially opened at The Shops at Prudential Center.  (The 23rd store on the 23rd of the month… neat.)

 

“The Microsoft Store is your source for the hottest new technology and best in personalized service. Guests can test-drive, play with and explore all of our Windows 7 PCs, Windows Phone, tablets, Xbox and Kinect. Our interactive environment makes shopping for technology easy and fun,” says Allison Knight, the store’s Community Development Specialist.

 

A unique aspect of the Microsoft Store is the glass enclosed theater space available to the community free of charge.  The space will host groups up to 50 from school field trips to gaming leagues to corporate gatherings.  Groups can explore Microsoft technologies with the benefit of a knowledgeable staff.

 

 

Boston is the first major city to get a retail store.  The other 22 are in suburban malls and shopping centers of the west coast and mid-west regions.  The first northeast store opened last month in Connecticut and next month New England adds another location in Salem, New Hampshire.

The Boston Store Team

 

 

These are not your average store opening events.  Every store is celebrated with giveaways, swag, concerts and celebrities.  Throughout Boston’s opening weekend, Microsoft will welcome Celtics All-Star Paul Pierce and Legendary Rock star Lenny Kravitz. The first 200 people at the store this morning got wristbands for the Lenny Kravitz concert this Saturday at The Bank of America Pavilion with a special meet-and-greet session. The next 1,000 (or more) will get 2 wrist bands just for the concert. Just the concert? Oh, bummer.

Starting at 2pm today people will line up for a chance to play Xbox with Paul Pierce.  It’s first come, first served and your skill level will determine the length of your NBA 2K12 battle with Paul Pierce on Xbox 360.  Based on the facts, I’m predicting a significant number will be blessed with a turn.  If you don’t get a chance to play, you’re still welcome to hang out in the store and watch at 6pm tonight.While you’re hanging out in the store, be sure to take a sneak peak at Windows 8 before it’s available in October.  The operating system is vamped up with a new stylish interface that’s easy to navigate and even easier to connect all your devices with. In my humble opinion, the biggest advantage of embracing Windows 8 is the free apps you can download developed HERE in Cambridge by our college interns of the Foundry Program.See you at The Pru!

The 3rd Successful YOU Women’s Leadership Forum is Open for Registration!

What do you get when you mix influential women, industry track sessions, a super awesome keynote speaker and several networking opportunities? A more successful YOU!

On October 4, 2012, MITX, Microsoft and The Commonwealth Institute will welcome over 250 women to the NERD Center for a day of learning, leadership development, career reflection and of course, successful YOU training.

The conference has sold out every year and we have no reason to think this year will be any different.  In fact, since they say 3rd times a charm, this year is likely to knock your socks off. Lucky for you, registration opened today so you can secure your spot NOW! Stop reading, buy now.

Just kidding! I don’t want you to stop reading.  What I meant to say was READ NOW! BUY AFTER!

So why do we put together a leadership conference focused on women? I’m so glad you asked.  It’s no secret that men far outnumber women in science, technology, engineering and math (STEM) roles. BUT WHY!? Microsoft, MITX and The Commonwealth Institute realize that girls are less likely to pursue careers in STEM because they think it’s hard and unobtainable.  Hard, yes, but unobtainable? NO WAY!  100% of the conference proceeds go to fund initiatives that illustrate careers in STEM.  The recipient non-profit organizations, Girl Scouts of Eastern Massachusetts and Science Club for Girls, use the money we raise to show girls that STEM careers are meaningful, exciting and rewarding thru activities like university visits, company talks, science experiments and more.

Last year we had 30 girls from these beneficiary organizations skip school (GASP!) and attend our conference.  Needless to say they had a blast and now have a broader spectrum of what they can be when they grow up. One of the student attendees, Jacqueline Guerrera reflects “Gender does not define what you will become in the future. I hope to become a biologist, and from then I’m not sure exactly where to go because there’s so many opportunities out there.”

This year’s keynote speaker is Children’s Hospital Boston’s first ever Chief Innovation Officer, Naomi Fried.  I cannot think of a more appropriate speaker for a city that loves innovation and an event that celebrates women leaders!  Visit the Successful You website to stay engaged as we develop the agenda and add more speakers.  In the meantime, check out this video highlight from last year.

Okay, now that you’re done reading, you can buy a ticket.