U.S. Hispanics make up about 17% of the NBA fan base, roughly 15 million Hispanics. For these fans, basketball is about more than a sport—it’s about belonging to a community with a collective passion for the game, and the thrill of coming together to hacerle porras a jugadores y teams.
In partnership with the NBA, Microsoft has reimagined the fan experience powered by a new feature in Microsoft Teams called Together mode. It uses AI segmentation technology to bring people together into a shared background like a conference room, coffee shop, or arena. Using scientific principles of cognition and social perception, Together mode is more than a virtual background—it makes being together virtually actually feel like being together in-person. Click here to learn more about how Microsoft’s technology is empowering the NBA season for all fans.