Immersive, interactive, intelligent: New retail experiences on display at NRF

 |   Microsoft IoT

When it comes to technology for retailers, Microsoft has been side by side with its customers for many years, powering the vast infrastructure that makes shoppers’ experiences as easy as a tap, swipe or push – and which we, as customers, sometimes take for granted.

This week at the National Retail Federation’s annual conference and expo, the latest technology that help stores be more connected and work smarter are making a big impact as retailers use principles behind the Internet of Things to build more intelligence and insight into their day-to-day operations.

As retailers up the ante on interactivity and new forms of customer engagement this year, a variety of tech-based experiences are debuting around the world, offering immersive and interactive ways to start a dialog with customers.

As Windows Product GM Jeremy Korst points out in today’s Windows for Your Business blog post, technology is being used by companies like snack-food giant Mondelēz International Inc. to not only create an interactive display for its vending machines, but also to use those customer interactions to tailor each machine’s product mix based on demographics and purchasing preferences. The machines also send error information to support technicians for more targeted and efficient service calls.

For more on what’s hot at NRF this year, visit the Official Microsoft Blog. Retail GM Tracy Issel introduces the possibilities of “unified commerce,” where devices, software and the cloud combine to not only provide seamless and interesting customer experiences, but also to create new forms of intelligence and insight about store operations.

To see more about what IoT can do for your company, visit


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