IoT is here. Hit the ‘reset’ button

Microsoft has been making the case for quite some time that the Internet of Things (IoT) isn’t some notion of the future. It’s here right now, and it’s already made tangible differences in how people live and how businesses are run.

A guest columnist in the Harvard Business Review recently made the same point. Drawing from roughly a decade of experience watching companies struggle in their transition to IoT, Outelligence CEO Joey Fitts elaborated on the implications of IoT in the many aspects of running a business—everything from product design to HR, sales operations and beyond.

With the prevalence of devices, sensors and services, product design is no longer about any one thing—it’s about the experience you create when tying them all together. And the collective power of all these resources doesn’t just suggest a change in approach, it requires it.

Just ask Dan Saffer of Creative Designs, who will tell you that there is a wrong way to connect an appliance. Whether dealing in smart appliances or intelligent manufacturing systems, making the most of our mobile-first, cloud-first world requires that you hit the “reset” button, to rethink and reimagine what it is you deliver to customers, how it impacts your business model, and how it could open the doors to new opportunities.

What we bring to the table is a perspective steeped in more than 30 years of design, development and research, along with a wealth of knowledge, tools and resources to create customer experiences that work across different platforms and technologies. We work with startups, with enterprise companies in practically any industry, and with our partners who work in even more. The Internet of Things is alive and well in 2014, and we’re here to help.

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