New Chat Bot Extension on Bing will help drive more customer engagement through real-time interaction

 |   Suzanne Choney

On Monday, the Chat Bot Extension on Bing was unveiled to provide advertisers with the ability to drive more engagement through real-time interaction with customers.

“With intelligent bots, brands can communicate with consumers in ways that are not only relevant and personal, but in situations where individuals are actively seeking them out,” writes Rob Wilk, Microsoft Advertising vice president of North American search sales. “In the realm of conversational AI (artificial intelligence), this is the new reality. We know people are interacting with their devices and searching for information in more conversational ways through voice search and conversational queries via bots. The pain point is bot discoverability.”

Chat Bot Extensions on Bing will help make it easier, Wilk says. It will first be available in an open beta pilot program, with broader availability later this year.

To learn more, visit the Bing Ads blog.

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