To celebrate International Women’s Day March 8, Microsoft announced Tuesday it is building upon last year’s campaign encouraging girls to #MakeWhatsNext. The new campaign aises awareness of the issues that cause girls to drop out of or lose interest in science, technology, engineering and math (STEM), and “aims to pique their excitement in how they can change the world — if they stay engaged,” writes Mary Snapp, corporate vice president of Microsoft Philanthropies.
A new video challenges girls to stay in STEM so they are empowered to solve the problems they care about most, ranging from finding solutions to climate change to curing cancer, Snapp says.
Additionally, to help shift perceptions about STEM jobs, Microsoft and LinkedIn launched a new experiential tool in conjunction with the campaign to demonstrate how girls can pursue their passions across industries and social causes.
Microsoft News Center Staff