With more than 10,000 business decision-makers from across the U.K. and Europe, Future Decoded is Microsoft’s biggest event in the U.K., It kicked off Nov. 1 with speakers such as Chancellor of the Exchequer Philip Hammond, who said that the tech industry is the future of the British economy.
The two-day event, held at the ExCeL in London, helps companies transform themselves into digital businesses. Microsoft research published on the eve of Future Decoded finds that nearly half of U.K. bosses believe they must transform their company or it will fail. The study found that while 44 percent of business managers understand that the sudden shift to a more digital society will require changes in how they work in order to survive, 46 percent believe their senior leadership is not yet willing to take such big decisions.
“We are hosting Future Decoded at a moment when disruption is increasingly evident in many parts part of U.K. society and economy,” writes Cindy Rose, Microsoft UK CEO in a blog post.
Microsoft News Center Staff