The Clio Awards, founded in 1959 to celebrate high achievement in advertising, annually recognize the work, the agencies and the talent that push boundaries and establish new precedent. At this year’s ceremony in New York City on Sept. 28, Microsoft’s advertising, which has taken innovative strides to change the face of the company’s brand in ways that appeal to human empathy and inspire people to do more and be more, has been honored with the prestigious Advertiser of the Year award.
In addition, Xbox was awarded numerous individual Clios, primarily for the Tomb Raider survivor billboard and Halo 5: Guardians Visualizer. Microsoft works closely with the global McCann Worldgroup agency team.
Watch the video for a glimpse into this year’s campaigns from the company.
The Clio recognition for Microsoft’s advertising with their talented partners at McCann follows on Microsoft being highly recognized at the Lions awards in June of this year, including 20 Lions won by McCann, both for Xbox and #MakeWhatsNext campaigns.
McCann received a total of 10 Awards at the Clios for the creative campaigns they have made possible for Microsoft, including four gold, five silver and one bronze. McCann reaped several additional awards for Microsoft’s campaigns this week, including winning two golds and receiving special mention for “Technology – Re-imagined” for their work on “The Field Trip to Mars” at IAB Mixx, as well as two prestigious “pencils” at the D&AD Impact Awards for the #MakeWhatsNext campaign in the Industry Evolution and Community categories.
For more details about the 2016 Clio Awards and this year’s winners, read the Clio press release.
Microsoft News Center Staff