Bing Ads announces wildlife policy framework to help stop sale of live animals, products from endangered animals

On Friday, which is also World Elephant Day, Bing Ads announced it is adopting a new, comprehensive wildlife policy framework to help stop the sale of live animals and endangered and threatened animal products worldwide.

The revision to Bing Ads’ global policy is the result of an industry-wide commitment to fight wildlife trafficking in partnership with leading organizations like the World Wildlife Fund; TRAFFIC, the wildlife trade monitoring network; and the International Fund for Animal Welfare.

“While we already had policies in place to prevent advertising for endangered and threatened animals and products, the adoption of these extended policies helps ensure consistent protection throughout the industry,” writes Liz Walsh, Demand Quality program manager.

To learn more, visit the Bing Ads blog.

Suzanne Choney
Microsoft News Center Staff

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