Bing Ads customers make gains in tourism, car parts and online floral business

A trio of Bing Ads customer stories focuses on tourism, car parts and an online floral business.

Scott Schult, executive vice president of marketing at the Myrtle Beach Area Convention and Visitors Bureau), and his team use search engine marketing and pay-per-click (PPC) advertising with Bing Ads and Google AdWords to entice people online to come to the beach. The goal this year: 6 million (yes, million) hotel referrals through the site. A large part of his PPC success comes from Bing Ads. They find lots of people on Bing are ready to convert and take action on the Myrtle Beach website. As a result of this success, Schult has been adding more of his budget to Bing Ads. At the same time, the lower cost lets him stretch his marketing dollars further.

CJ Pony Parts, a central Pennsylvania-based company, is one of the oldest Mustang parts retailers in the world, housing more than 50,000 products on a seven-acre campus. Scott Redgate, search engine marketing manager for CJ Pony Parts, and his team are strong advocates of PPC campaigns aimed at Mustang hobbyists. Redgate finds that Google AdWords and Bing Ads tell very different stories. The Google AdWords plot revolves around volume, whereas Bing Ads weaves a tale of value.

Using Bing Shopping Campaigns, From You Flowers has been able to easily manage, prioritize and ultimately monetize its campaigns. Sitelink Extensions allow the company to display various occasions, promotions and holiday specials that are key to the floral industry — then facilitate direct user navigation. Find out more on Bing Ads.

Athima Chansanchai
Microsoft News Center Staff