New York City has no shortage of eclectic housewares shops, but Fishs Eddy stands out as an institution. Named after an upstate New York hamlet, the longtime store is a mix of quirky elegance and vintage Americana, with classic china, Jadeite cake stands, “Brooklynese cawffee” mugs and dish towels of Teddy Roosevelt high-fiving a bear.
Much has changed since Julie Gaines and David Lenovitz opened their store 30 years ago and sold cool, old dishes. Their once tiny storefront is now a bustling emporium with e-commerce and wholesale services. Digital systems do the work once done by a tackle box cash register and a notepad. And Microsoft tools are helping Fishs Eddy transform its business.
“Microsoft Office has allowed us to spend more time working on our business and not worrying about software,” says Noah Lenovitz, Fishs Eddy chief operating officer and partner.
Microsoft technologies are also helping another small business — Dash, maker of a connected car platform — grow and collaborate.
Read more in the Transform blog.
Microsoft News Center Staff