Latest Bing Ads customer stories include Century Novelty, CommerceHub and ResourceiT Consulting Ltd

In the latest Bing Ads customer stories, you’ll find out how CommerceHub helped Century Novelty raise returns 20 percent with Bing Ads and how ResourceiT extends its reach for customers with Bing Ads.

Century Novelty was started in 1951, in my grandfather’s basement,” explains Kyle Madigan, the company’s president. “We began supplying traveling carnivals with their redemption prizes — think stuffed animals when you win a carnival game — but since then, we have retailed many different products, from bingo supplies to Halloween costumes.”

As its Web sales matured, Century Novelty realized it needed help taking its search engine marketing (SEM) and pay-per-click (PPC) advertising to the next level. CommerceHub has helped major retailers and brands grow their online businesses for more than 17 years.

“We found that with Bing’s increasing popularity as a search engine, and exposure to new online shoppers, our opportunity to expand and our growth have been exponential on Bing,” Madigan says.

Read more about the experience Century Novelty and CommerceHub had with Bing Shopping Campaigns.

ResourceiT Consulting Ltd, a digital agency near London, works with enterprises as well as small- and medium-sized businesses in the technology sector, helping them grow and develop their online marketing with ideas that pop online, capture an audience’s attention and drive clicks.

If a company is already using Google AdWords, ResourceiT often recommends allocating some of that budget to Bing Ads. If a company is currently using neither, it recommends a secret sauce that combines both, or in certain instances, uses Bing Ads alone. The final recipe depends on what outcomes the customer needs to achieve success.

Read more about ResourceiT Consulting Ltd and how their strategies with Bing Ads brings big returns to their clients.

Athima Chansanchai
Microsoft News Center Staff