BizSpark Featured Startup: simMachines uses predictive analytics to find similarities

BizSpark, startups

Arnoldo Muller-Molina is founder and CEO of simMachines, a predictive analytics startup that takes a different approach. Instead of just giving people predictions, this BizSpark Featured Startup focuses on the similarities inside the predictions – and how they should be used.

SimMachines’ similarity search engine technology can index sets of data to find patterns and trends for clients. The startup is involved in projects ranging from locating tumors in brain scans, to helping retailers pinpoint which coupons and ads to send to customers.

Preferring to use open source software from the beginning, Muller-Molina built out the company’s server on Linux, and uses Azure API to create new virtual servers. Microsoft Azure is also used for hosting, scalability and reliability.

“Using Azure is a strategic plan for us because we work with financial and other firms that use Microsoft products for their work,” he says on the BizSpark Featured Startups blog. “It really lowered the barrier of entry for us.”

To learn more, visit the BizSpark Featured Startups blog.

Suzanne Choney
Microsoft News Center Staff

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