What the Battle of Attention Spans Means for Content

 The average adult attention span in 2002 was 12 seconds. Today it’s 8 seconds—1 second less than a goldfish. While this may feel like a hit to human intelligence, it’s more a sign of how we’re drowning in content overload.

So how do you keep your customer’s attention afloat? Keep it relevant, keep it timely, and say no more than what you need to say.