Kinect may have started as a revolutionary gaming device, but its effects are being felt in industries from space exploration to health care. Kinect can render a room, a person, and the movement of objects in 3D, allowing people to interact naturally with a system. It’s also starting to have a profound impact on the retail space, where stores are beginning to use Kinect as a means to better reach their customers and enhance the retail experience. If your business sells directly to customers, Kinect is an innovation you cannot ignore.
Smart retailers know that making a personal connection with customers is extremely important—whether you’re selling cars, clothing, makeup, or computers. Sometimes it’s as simple as answering questions quickly and accurately, but more often than not it’s helping the customer understand exactly the value of the thing they’re purchasing.
When stores use large displays and screens to highlight their products, adding Kinect and its user interface abilities is the next logical step to a static information kiosk. Kinect takes a passive device and makes it active: it can “wake up” and make promotional offers as the customer walks by. It can display everything from makeup to clothing on the customer, who interacts with Kinect’s camera. And it makes finding information as simple as speaking a command or navigating the system’s interface.
It’s about creating customizable and immersive experiences
These innovations are making the shopping experience much more convenient and immersive. A customer can try on several shirts without visiting a dressing room, or several styles of makeup without the need to apply and remove. How could this technology help your business maximize its retail experience? The Kinect team created three proof of concept videos to show how an immersive retail experience could be created in nearly any scenario:
We’re only just beginning to see the ways that Kinect and natural user interfaces can fundamentally change the way people interact with machines and information systems. Some retailers are leading the charge—how will your business respond and seize the opportunity to do something new and profoundly different?