New ad prototypes take creative potential of Microsoft’s platforms to the next level

Last week at the Cannes Lions International Festival of Creativity, Microsoft Advertising’s Yarn unveiled a unique set of new ad prototypes developed in partnership with top brands and creative agencies.

The ads are notable not only for their creativity, but also for the way they leverage the strength of Microsoft platforms like Windows 8 and Skype to deliver innovative experiences that brands and consumers both appreciate.

You can see the prototypes in action here. To learn more about how they were created, check out this post from Stephen Kim on the Microsoft Advertising Blog.

Mercedes-Benz prototype:

Vans prototype:


Dell prototype: