The Hearst Fashion Hack

New York Fashion Week got into full swing last week and it seems I’m not the only one at Microsoft who’s trading in their pocket protector for something a bit more fashion forward. The Windows 8 and Microsoft BizSpark teams both took part in the Hearst Fashion Hack, which was held in the atrium of Hearst Tower. Over a span of 24 hours teams of coders, fashion students and industry bigwigs worked together cranking out fashion-related apps

PSFK first brought the  hackathon to my attention and Hearst’s involvement in this space is a bit of an affirmation of our belief in the convergence of fashion and technology. I touched on this in a blog post about our work with the Style Coalition at last fall’s Fashion Week, and Kim Stocks also mentioned it in a post about her time at NRF 2013.