The Bing blind taste test

The guys over at Bing launched a new campaign today that showcases the quality of its search results against the competition. It’s pretty cool seeing peoples’ response when they realize that Bing really does deliver better results. You can find out more about the campaign and the Bing It On Sweepstakes on the Bing Search blog. And when you’re done, take the Bing It On Challenge for yourself.