Have you ever seen a Microsoft store? Did you know there was even such a thing? No? Well, you aren’t alone. It’s a relatively new venture for MSFT and the mystery ends today now that the 23rd Microsoft Store officially opened at The Shops at Prudential Center. (The 23rd store on the 23rd of the month… neat.)
“The Microsoft Store is your source for the hottest new technology and best in personalized service. Guests can test-drive, play with and explore all of our Windows 7 PCs, Windows Phone, tablets, Xbox and Kinect. Our interactive environment makes shopping for technology easy and fun,” says Allison Knight, the store’s Community Development Specialist.
A unique aspect of the Microsoft Store is the glass enclosed theater space available to the community free of charge. The space will host groups up to 50 from school field trips to gaming leagues to corporate gatherings. Groups can explore Microsoft technologies with the benefit of a knowledgeable staff.
These are not your average store opening events. Every store is celebrated with giveaways, swag, concerts and celebrities. Throughout Boston’s opening weekend, Microsoft will welcome Celtics All-Star Paul Pierce and Legendary Rock star Lenny Kravitz. The first 200 people at the store this morning got wristbands for the Lenny Kravitz concert this Saturday at The Bank of America Pavilion with a special meet-and-greet session. The next 1,000 (or more) will get 2 wrist bands just for the concert. Just the concert? Oh, bummer.