The new Bing Ads Top Movers report gives U.S. advertisers some pretty powerful tools that can show account clicks and spend variations, identify campaigns and ad groups with the biggest changes and reveal possible causes behind these changes.
You’ll find the report in the Bing Ads Web interface, under the Dimensions tab.
A top movers list consists of up to 10 campaigns or ad groups that have experienced the largest performance change— by size, not percent— during two specified time frames. With this list, advertisers can quickly identify which campaigns have contributed most to their account’s performance variation, both positively and negatively.
Head over to the Bing Ads Blog to find out more about the Top Movers report.
Microsoft News Center Staff