AP: Microsoft makes design central to its future

In a story for the AP, Ryan Nakashima writes about how “Microsoft’s new design ethos is a break from the past” and reveals insights from the company’s designers and executives about the emphasis on design excellence that can be seen in the Surface Pro 3, Windows Phone and Windows 8.1.

In Nakashima’s story, you’ll find out how food concepts influenced the design of the Surface, which was made to accompany a person throughout a busy day.

“In recent years, the software giant has put a priority on fashioning devices that work around people’s lives, help reduce information overload and become intimate, personal and knowledgeable about their users,” Nakashima writes. “Designers today are woven into the process, from the early stages of product development to the way products are marketed to consumers.”

Check out the rest of Nakashima’s article to find out more about design at Microsoft, both in hardware and software.

Athima Chansanchai
Microsoft News Center Staff