Microsoft brings multi-screen storytelling to life at Cannes Lions with Activision, Emirates Airline, Ford, Lexus and O2 Telefonica

Monday at the Cannes Lions International Festival of Creativity, Stephen Kim, vice president for Microsoft’s Global Accounts and Agencies, revealed the company’s six new advertising experiences built for Activision, Emirates Airline, Ford, Lexus and O2 Telefonica. In each video, a fictional character shows how each solution can engage a typical consumer in the moments that make up an average day.

These campaigns use Microsoft’s new suite of multi-screen features – Creative Sequencing and Frequency Controls, recently introduced in a blog– so each brand can engage a consumer in consecutive chapters of a story as it unfolds across multiple screens.

Watch the Emirates video above, and check out the rest of the videos on the Microsoft Advertising Blog.

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Athima Chansanchai
Microsoft News Center Staff