With the Creative Battle of the Nordics, Microsoft Advertising challenged media and creative agencies on those northern shores of Europe to explore the opportunities modern technology offers to experience, enjoy and share moments that matter by coming up with their dream Skype campaign.
The winners, Heta Kärki and Milja Nevalainen from the award-winning media agency OMD Finland, will be going to the upcoming Cannes Lions International Festival of Creativity 2014 as the prize for taking the gold over 24 other teams from Norway, Sweden, Finland and Denmark.
The duo placed first for their idea for the toy retailer BR Toys. The campaign tells the story of a little girl Saara and her mother. Saara gets the opportunity to have a one-on-one, real-time conversation with Santa Claus via Skype to confide in him what it is she really wants for Christmas. The video call is recorded and emailed along with the wish list and a ready-made online shopping basket to the parents.
Read more about the winning campaign, and why Finland is the home to a new generation of creative innovators and how they tap into their inner creative geek on the Microsoft Advertising Blog.
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Microsoft News Center Staff