Video: The formula for successful creative marketing

Kathleen Hall, currently responsible for Microsoft’s Global Advertising across its various consumer and commercial brands, shares her formula for marketing success and the role consumer insights, trends and data play in effective creativity.

In the video above, she also gives an example of a successful creative campaign.

Head over to the Microsoft Advertising Blog to find out more about this interview with Hall.

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Athima Chansanchai
Microsoft News Center Staff