Using local insights, Bing’s Na Área project helps visitors discover more of Brazil’s favelas

As visitors from around the world descend on Brazil for the world’s premier soccer tournament, they will be able to find more tourist attractions, landmarks, hotels and other points of interest, thanks to Bing’s Na Área, a project to bring communities in that country’s favelas together.

Starting with pilot programs in the Vidigal, Complexo de Maré and Manguinhos favelas – informal settlements that combined are home to 200,000 people – previously unavailable search results such as restaurants and trendy hot spots are already showing up on Bing.com in the form of local listings on searches, Bing Maps, Bing Mobile and Windows Smart Search. But just as important, the project involves the favelas’ residents, who are able to share their culture through their recommendations and through photo galleries.

Head over to Next at Microsoft to find out more about the Na Área project.

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Athima Chansanchai
Microsoft News Center Staff