Data insights help retailers make smarter decisions every step of the way

One recent study showed that up to $4 trillion worth of merchandise will be abandoned in shopping carts in 2014, so it’s no surprise that retailers are “getting serious about growing their data smarts,” writes Tracy Issel, general manager, worldwide retail, consumer goods, hospitality and travel at Microsoft, in a blog post.

Data smarts aren’t only about trying to better understand the consumer experience – why did they abandon that stuff in the cart? – but to ultimately have “informed, smarter decisions happen at every step of the retail chain across the life cycle of a product—from smarter sourcing to smarter supply chain, inventory and overall operations management to smarter social data mining and smarter post-transaction engagements with old and new customers,” Issel writes.

That’s where, combined with Microsoft’s proven data platform, the powerful visualization capabilities in Power BI (Business Intelligence) provided through Office 365, can be “truly transformative to a retail operation.”

Read Issel’s full post on the Microsoft Vertical Industries blog.

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Suzanne Choney
Microsoft News Center Staff