Microsoft joins in the excitement leading up to the world’s premier soccer tournament through a new, interactive reality series called, “Every Street United.” Some of the world’s leading brands – including Kraft, McDonald’s, 20th Century Fox’s upcoming “Dawn of the Planet of the Apes” and Volkswagen’s all new 2015 Golf GTI – are providing soccer fans exclusive and unique “Every Street United” content.
Ads from each company went live June 2 and offer fans an early look at the highly anticipated series and – unlike other interactive video ads – give marketers the ability to engage directly with fans across Microsoft products, including: Xbox One, Xbox 360, Xbox Video, Skype, Bing and Windows 8.
“Every Street United” – which debuts June 15 on Xbox – stars legendary soccer players Thierry Henry and Edgar Davids as they search for the sport’s most gifted and undiscovered street soccer stars across five continents and eight countries.
Fans can watch it on Xbox Video or download the “Every Street United” app to get behind-the-scenes content and an innovative hidden-object game that brings the world of street soccer to life.
Head over to the Microsoft Advertising Blog to find more details about how these brands expand the “Every Street United” experience.
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Microsoft News Center Staff