Mobility first, cloud first is ripe for growth in Asia, Microsoft exec tells Wall Street Journal

In an interview with The Wall Street Journal, César Cernuda, president of Microsoft Asia Pacific, says that the Microsoft’s strategy of mobility first, cloud first very much applies to Asia.

Vietnam, for example, he says, “has more SIM cards than people … The device world, the mobility piece, it’s booming in this market.”

Microsoft, he says, is in “a unique position to combine digital work and digital life, and this part of the world has a huge population, and the middle class is going to get even bigger. Mobility —how people are thinking about connecting to each other —and Internet use, the cloud, are all coming together.”

Microsoft Asia Pacific includes 12 subsidiaries in 32 countries. The interview, published May 4, is on the Journal’s website, although a subscription is required to read it.

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Suzanne Choney
Microsoft News Center Staff