New book helps brands provide unified experiences across devices

Microsoft Advertising’s Kelly Jones and Natasha Hritzuk set out to create a program at Microsoft Advertising to help marketers better understand and anticipate the needs of their customers. Now, almost three years later, they’ve summarized their research findings alongside practical advice into a new book, “Multi-Screen Marketing.”

Microsoft Advertising’s Kelly Jones and Natasha Hritzuk set out to create a program at Microsoft Advertising to help marketers better understand and anticipate the needs of their customers. Now, almost three years later, they’ve summarized their research findings alongside practical advice into a new book, “Multi-Screen Marketing.”

The book’s central premise is that, once you figure out why people do what they do – what motivates them as they use digital channels to enable and empower their daily lives – predictable patterns emerge. These patterns provide clear roadmaps for building compelling, meaningful and memorable marketing strategies even within a complex, device-laden media ecosystem.

“Multi-Screen Marketing” includes seven calls to action (outlined in seven chapters) that show how brands can provide more unified experiences across computers, tablets, mobile phones and gaming and entertainment consoles, and why this is so important moving into an even more digital future.

Read more about this book on the Microsoft Advertising Blog.

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Athima Chansanchai
Microsoft News Center Staff