Microsoft chosen by Emirates Airline as key partner for World Cup ad campaign

Emirates Airline and its media agency Havas Media Group have chosen Microsoft Advertising as a key partner for the airline’s World Cup advertising campaign.

The campaign, which began March 28 and ends April 21, features soccer legends Cristiano Ronaldo and Pele aboard Emirates’ flagship aircraft, the Airbus A380, and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile).

The effort leverages a variety of formats and interactive technologies, such as touch and Kinect, and will deliver more than 400 million impressions around the globe.

As part of the deal, Microsoft will design the Emirates Airline page on the MSN World Cup channel in the majority of the 25 markets involved in the campaign.

To learn more, read the press release.

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Suzanne Choney
Microsoft News Center Staff