Bing Ads in 2014: Growing, with better insights and new tools to manage campaigns

Building upon 2013’s delivery of more than 1,000 enhancements and dozens of new features, Bing Ads has continued its momentum in 2014 with improved market share, strong growth in tablet and smartphone click volume, and new tools and better data that empower advertisers to make better marketing decisions.

Ignition One’s most recent Digital Marketing Report highlights Bing Ads’ continued improvement in market share – up to 22.9 percent of advertiser spend. The report also reveals that Yahoo Bing Network clicks increased 276 percent year-over-year, reflecting a higher growth rate than Google. Within the tablet space, Ignition One reported a 57 percent increase in Yahoo Bing Network click volume compared to the same quarter last year.

Advertisers can also find new tools, such as search and display attribution and cross-channel audience views, through the Bing Ads Intelligence tool, the platform user interface (UI) or by partnering with account managers. There’s also easier access to APIs and faster ways to manage campaigns through the UI and Bing Ads Editor. Over the last few months there have been improvements, ranging from the Campaigns Page to Bing Ads Editor, to make it more seamless to utilize and faster to perform tasks to meet business needs.

Find out more about these three priorities – scale, data and simplicity – on the Bing Ads blog.

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Athima Chansanchai
Microsoft News Center Staff