Microsoft and Warner Bros. UK ‘Hobbit’ 3D printed key ad campaign a success

Last December, Microsoft and Warner Bros. U.K. launched the first ad campaign featuring 3D printing, letting fans download a free 3D printer blueprint of “The Key to Erebor” – a major artifact in the plot of the movie, “The Hobbit: The Desolation of Smaug.” A final case study shows that the campaign was quite successful, writes Kristina Bolger on the Microsoft Advertising blog.

“By working closely with Warner Bros. U.K. and its U.K. advertising and digital agencies, PHD and Think Jam, we’ve been able to co-create a digital advertising solution that is truly at the forefront of global innovation,” she writes.

You can watch the ad campaign video above, and to learn more, head over to the Microsoft Advertising blog.

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Suzanne Choney
Microsoft News Center Staff