If you weren’t able to attend Advertising Week Europe, the Microsoft Advertising Blog gives you eight highlights from the March 31-April 4 event.
One highlight was from Kathleen Hall, general manager of Global Campaigns and Brand Marketing at Microsoft and voted one of the Guardian’s 10 women to watch at Advertising Week Europe 2014. She spoke about seven key lessons — from being brave to why bigger was not always better — learned from more than 30 years in the advertising business.
Michael Dwan, senior director at Microsoft, shared a few of the company’s next-generation concepts at the conference, including how to creatively bring people what they want, and in turn, open up dynamic ways for marketers to connect with audiences.
Head over to the Microsoft Advertising Blog for the rest of the event’s wrap-up, including more highlights, videos, photos and infographics.
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Microsoft News Center Staff