Microsoft Advertising has launched a brand new ad unit, Connection Hub ads, which increase the scale of the Skype for Windows desktop offering to advertisers by five-fold, and is placed in the “grand central” of Skype for Windows: The Connection Hub. The Connection Hub is the starting point for all Skype users for voice calls, video calls, chat and messaging activity.
Skype Connection Hub ads were tested in emerging markets such as Brazil, Russia and Turkey. As with any new ad unit, Microsoft Advertising is continuing to monitor the user experience closely to make sure it maintains the company’s commitment to quality for both consumers and advertisers in every market.
To learn more, head over to the Microsoft Advertising blog.
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Microsoft News Center Staff