New tools from Bing Ads help advertisers do more with their campaign data

Bing Ads has released a new set of tools to help make the partnership between advertisers and Bing Ads more seamless.

The tools include Search Term Reporting, an evolution of the Search Query Report. “As you may know, that’s something we’ve dedicated to delivering,” writes Stephen Sirich on the Bing Ads blog. “The Search Query Report helps advertisers better manage their search traffic by listing search queries that trigger clicks for their campaigns.”

Also new: the Bing Ads Reporting API is introducing the Ad Extension Detail Report, which advertisers can use to get more details on how their ad extensions are performing.

To learn more details about these improvements and others, and read Sirich’s full post on the Bing Ads blog.

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Suzanne Choney
Microsoft News Center Staff