Microsoft has been nominated in two categories of The Festival of Media Global Awards 2014, an international showcase of future trends in the advertising industry. Taking place from April 6-8 in Rome, the festival organization bestowed upon Microsoft a place in both the Best Entertainment Platform and Best Contribution to Campaign by a Media Owner categories.
Paramount Pictures International partnered with Microsoft to bring more attention to the sequel to “Anchorman: The Legend of Ron Burgundy,” by taking advantage of the connected experiences created across screens and the MSN, Xbox and Windows 8 platforms. Videos under “Ron Burgundy takes over MSN” enhanced a native advertising editorial experience on PC, tablet, Xbox and mobile.
In the second nomination, Samsung produced a digital reality TV show set on a deserted island and Microsoft worked with them to create new products to accompany it and make it stand out in a crowded mobile market. “SOS Island” pitted contestants against each other in grueling survival and technology challenges.
Head over to the Microsoft Advertising Blog to read more about these campaigns and how they helped land these prestigious nominations.
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Microsoft News Center Staff