Author cites Microsoft’s CityNext initiative as good example of aligning business and social interests

clip_image002Microsoft’s CityNext initiative was cited recently as an example of good corporate citizenship that helps companies’ business interests as well as societal needs. The praise came from Alice Korngold, author of “A Better World, Inc.: How Companies Profit by Solving Global Problems … Where Governments Cannot,” and who was named by The Guardian newspaper as being among the 30 most influential sustainability voices in the U.S.

Korngold was on the Microsoft campus in Redmond this week to talk about corporate citizenship, and noted that many non-governmental organizations (NGOs) are becoming increasingly businesslike, while some leading companies are becoming more oriented towards social missions.

Korngold said that while Microsoft is a for-profit company, its corporate mission statement to “help people and businesses throughout the world realize their full potential” could easily be the mission statement of an NGO. She believes that the most successful corporate citizenship initiatives are those which are tied to a company’s mission and enable them to grow their business and profitability, writes Steve Lippman, Microsoft’s Corporate Citizenship director.

Korngold said Microsoft’s CityNext initiative to provide cities with technology solutions that increase their competitiveness and sustainability is a good example of aligning business and social interests.

To read more, head over to the Corporate Citizenship Blog.

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Suzanne Choney
Microsoft News Center Staff