Telefónica makes Lync the centerpiece of its unified communications strategy

Telefónica, the world’s fifth-largest mobile provider, has 140,000 employees who speak six languages and work from 26 countries. With that diverse a workforce, “communication is critical” among workers, writes Andrew Dacombe of the company. That’s why he says Telefónica chose Lync to be the centerpiece of its unified communications strategy in which “employees can collaborate anytime, anywhere, from any device.”

Dacombe, head of enterprise mobility, says that while no single product meets every single need of every organization, Lync “is a great product that meets the majority of our business needs and is incredibly multifaceted in terms of what it can do.”

“We are using Lync to remove technology islands and give our people more freedom and choice, which lets them more easily blend their personal lives and work,” he writes in a guest post on The Lync Team Blog.

“They can connect where, how and as they like — at a concert on their mobile, at home on a tablet, or in the office on a desktop. You may start a Lync Meeting in the office on your desktop computer. If you have to leave work to pick up your child, you can join the meeting using Lync Mobile — with a single touch. The ability to move between devices is huge and is really important to people; it leads to happier, more productive employees and makes Telefónica a more attractive place to work.”

Telefónica, which is based in Spain, sees opportunity for cost savings by “removing extraneous technology such as dedicated room conferencing systems, audio conferencing products, and the associated support and IT management,” and the company is extremely pleased with “the benefits to employees, who love the flexibility that Lync provides,” Dacombe writes.

Lync 2013 was deployed to 30,000 employees in Europe and Latin America, and Telefónica plans to continue its deployment of either Lync 2013 or Microsoft Lync Online to the remainder of its employees this year.

To read Dacombe’s entire post, head over to The Lync Team Blog.

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Suzanne Choney
Microsoft News Center Staff