Going for gold: Windows Azure Media Services provide live and on-demand streaming of 2014 Olympic Winter Games on NBC

New Olympic events in snowboarding, freestyle skiing and figure skating in the 2014 Olympic Winter Games start Thursday, and when NBC’s viewers want to see those competitions and others streamed live or on demand on their smartphones, tablets, computers or Internet-connected TVs, it will be Windows Azure Media Services making it possible, from behind the scenes.

NBC Olympics, a division of the NBC Sports Group, and Microsoft announced that Windows Azure Media Services is being used to publish and stream all 98 events of the 2014 Sochi Winter Games, through Feb. 23. It’s a massive undertaking, one that involves managing more than 1,000 hours of streaming coverage and serving millions of viewers who are using different devices and operating systems.

To meet those demands, Windows Azure will be “leading the way by providing end-to-end live streaming of the Winter Olympics entirely in the cloud, including encoding, transcoding and streaming, for the first time in history,” said Scott Guthrie, acting lead of Microsoft’s Cloud and Enterprise Group, in a press release announcing the partnership with NBC.

Viewers can access live and on-demand content by using the free NBC Sports Live Extra app, available for iOS, Android, Windows Phone, Windows 8 and Windows RT devices. They can also go to NBCOlympics.com to view live or on-demand Olympics events on a computer – PC or Mac.

Read more about Windows Azure’s role in this exciting event.

You might also be interested in:

· App of the Week: Catch all the glory of the 2014 Olympic Winter Games with NBC Sports Live Extra apps
· Microsoft Teams Up With NBC Sports Group to Deliver Compelling Sports Programming Across Digital Platforms Using Windows Azure
· Windows Azure Media Services Enables Cloud Delivery of London Olympics
· Windows Azure Media Services and the London 2012 Olympics
· NBC News Picks Windows Azure over Amazon to Host Push Notifications to Mobile Apps

Suzanne Choney
Microsoft News Center Staff