Microsoft partners with the NFL to create NFL Now, a personalized video service for fans

In partnership with Microsoft, NFL Commissioner Roger Goodell and NFL Media COO Brian Rolapp have announced the creation of NFL Now, a personalized video service providing fans with the NFL news, analysis and highlights across their Internet-connected devices. The service will launch this summer ahead of the start of the 2014 NFL season.

As Xbox Wire reports, “NFL Now will be personalized for each fan’s interests, allowing them to follow the NFL how they want, where they want, when they want. Users will indicate their favorite team, fantasy players and which videos they like and dislike … Additionally, NFL Now will provide users with access to the deepest vault of on-demand NFL video content available anywhere.”

“We are always looking for ways to better serve our fans, and NFL Now will do just that,” said Commissioner Goodell. “Our media strategy has been a key component in the growth and success of the NFL over the past 50 years, and we fully expect NFL Now to be a big part of that initiative in the future.”

“The growth in video consumption habits on Internet-connected devices, whether smartphones, tablets, PCs or consoles, makes the creation of NFL Now the logical next step in the evolution of NFL Media,” said Rolapp. “NFL Now gives us the opportunity to utilize the one-to-one digital relationship to deliver our fans the most relevant content to them at the times and on the devices where they want to consume it. Furthermore, this new digital offering provides our trusted partners and sponsors a valuable new vehicle to reach our passionate fan base.”

Head over to Xbox Wire for more information on NFL Now, including a Q&A with Wil Mozell, general manager of Xbox Entertainment Studios.

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Athima Chansanchai
Microsoft News Center Staff