Surface gets new hardware, software partners for mobile retail transactions

Surface has found a home in a variety of industries – including medical, legal, education, financial and air travel — to better serve customers and employees, and businesses in the retail and hospitality worlds are also finding Surface a strong partner for mobile point-of-sale solutions.

Monday, at the National Retail Federation conference in New York City, Microsoft announced new partners, AnywhereCommerce and MagTek, which offer suites of hardware, software and gateway solutions for secure online and mobile transactions for retail using Surface, writes Cyril Belikoff on the Surface Blog.

“Through the new joint relationship between Surface and AnywhereCommerce, retailers can take advantage of a suite of secure and flexible mobile point of sale (mPOS) solutions that are integrated into a single Surface solution for their stores,” Belikoff writes.

MagTek designs, builds and sells systems used worldwide by financial institutions, retailers, hotels, law enforcement agencies and other organizations to “provide secure and efficient electronic payment and identification transactions. These include secure card readers, check scanners, payment terminals and distributed credential issuing systems.” MagTek will work with Microsoft to develop mobile readers for EMV and magstripe cards that support the Surface tablet.

Microsoft has already been working with companies like AmorActive, Anthro and Incipio to create charging carts, fixed and mobile point-of-sale casings and cases, he says.

In the video, above, MQ Retail AB, a top Scandinavian retailer, tells how it uses Surface Pro 2 devices to offer a broader shopping experience for customers in the company’s stores. “MQ had piloted several different tablet options before aligning on Surface Pro 2 tablets,” Belikoff writes.

Integrating the online shopping experience within the physical stores helps MQ to grow sales with an “endless aisle” by giving customers access to the full complement of MQ’s inventory – whether it’s in the store, online or in their warehouse.

To read the full post, head over to the Surface Blog.

You might also be interested in:

· Windows devices help retailers manage the sales floor, track display changes instantly
· Microsoft shows comprehensive retail point-of-service system using off-the-shelf hardware
· New release of Microsoft Dynamics for Retail drives innovation in mobile commerce

Suzanne Choney
Microsoft News Center Staff