The most innovative marketing today has two elements in common, writes Elisa Steele on the Skype Big Blog: it takes “great old-fashioned storytelling coupled with modern technology to help create, tell and share the story.”
The Skype marketing team, she says, “takes these storytelling principles to heart,” and has just released a white paper to share what they’ve learned so they can help others.
Don’t think you have a company or a product that naturally lends itself to storytelling?
“I would say, there is no such thing,” Steele writes. “Every company starts with a vision. A story. A purpose. Even when it’s not obvious, it’s there. Look at what Nabisco has been doing with Oreos. I mean, talk about a tough challenge, making a cookie that has been around for more than a hundred years come to life! But that’s exactly what the team at Oreos has done in a relevant, modern way.”
To learn more, head over to the Skype Big Blog.
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Microsoft News Center Staff