NPD Group: Xbox 360 holds the No. 1 US console spot in October

In October, Xbox 360 was the No. 1 selling console in the U.S. market and maintained its lead as the No. 1 console in 2013, selling 166,000 units. 

On Thursday, market research firm NPD released new statistics for the video game console market. NPD highlights from October include:

  • Total retail spend on the Xbox 360 platform in October (hardware, software and accessories) reached $283 million, the most for any console in the U.S.
  • During the month of October, Xbox 360 held five of the top 10 console game titles, including: “Batman: Arkham Origins,” “Assassin’s Creed IV: Black Flag,” “Battlefield 4,” “NBA 2K14,” and “Grand Theft Auto V.”

Xbox will welcome a new era of games and entertainment with the launch of Xbox One on Nov. 22, with festivities kicking off the evening of Nov. 21. Fans are invited to celebrate the launch of Xbox One with events in New York, Los Angeles and at thousands of retailers nationwide, and will be able to participate in a variety of launch activities including a performance by Macklemore and Ryan Lewis for the first 1,000 people to purchase an Xbox One console or Xbox One game in New York. There will also be several exclusive giveaways occurring at various locations for dedicated fans that line up early and are among the first to purchase the new Xbox One console. Learn more about the launch events taking place next week on Xbox Wire.

With more consoles available at launch than we’ve ever had, we anticipate the launch of the Xbox One to be the biggest in Xbox history, and we’re excited to share everything Xbox One has to offer with our fans.

Posted by Jennifer Chen
Microsoft News Center Staff