With the 10th anniversary of Advertising Week beginning in New York City on Sept. 23, Microsoft is going to be a big presence, with sessions throughout the week and an Experience Center that gives attendees the opportunity to get hands-on with our devices and find out more about our services. It’ll change up every day, so there’s good reason to return.
As the Microsoft Advertising Blog reports, the week will kick off with a keynote address by Keith Lorizio, vice president of U.S. Sales & Marketing for Microsoft and Xbox General Manager Ross Honey at Monday’s IAB MIXX, where attendees will see key features of the new Xbox One, launching Nov. 22.
Then, on Sept. 24, four top female industry leaders discuss how marketers can catch consumers where they are most engaged in “Making multi-screen campaigns more engaging.”
On Sept. 25, “Cultivating the next generation: Innovation & people” will feature a discussion on the importance of capturing the interest of young professionals with diverse backgrounds and perspectives.
And, on Sept. 26, “Trends alert! Digital & physical lines are blurring. You need to focus fast!” presents an opportunity to learn about two significant consumer trends that will change the way we market to consumers both on- and offline.
Find out more information about these and other sessions during Advertising Week 2013, check out the microsite and the Microsoft Advertising Blog. You can also follow the actoin via Twitter at @MSAdvertising or join the conversation by using the hashtag #MSFTAW.
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Microsoft News Center Staff