The world got an exciting preview of Windows 8.1 from Microsoft’s Build conference yesterday, where execs showcased new opportunities for developers as well as consumers. Today at Build, Microsoft Advertising released a new Windows 8.1 Ad SDK that will help marketers get more mileage out of Windows 8’s in-app advertising offerings.
The new SDK enables advertisers to target their in-app ads by age, gender and location, and is integrated into Visual Studio, so developers can provision ad units without the extra step of going to pubCenter.
Learn more about the Windows 8.1 Ad SDK, as well as several updates to available Windows 8 ad sizes, over on the Microsoft Advertising Blog.
You might also be interested in:
- Build day one news recap: Windows 8.1 Preview, new Bing apps, Sprint’s new Windows Phone 8 devices and more
- Official Twitter app for Windows Phone 8 adds language translation
- Yammer expands platform integrations, including Klout
Microsoft News Center Staff